When a business wants to expand, it basically has two options: to expand its customer base or to extend its product range. It can do both, but this is risky – there are always risks in moving into a new market. The way to deal with these is to avoid moving too far from your base. One of the two best ways to expand is to find customers who are in some ways similar to your present ones and to sell your existing products or services to them. …Continue
Added by John McMillan on March 20, 2013 at 17:10 — No Comments
Added by Clifford Dive on November 25, 2012 at 14:55 — No Comments
As the start of the year we look forward to making New Year’s resolutions for the changes we will make this year. Our personal aims may be to spend more time at the gym, spend more time with the family or both.
I wonder what resolutions will be top of the list for the product managers in 2012. I feel that this year with the economic outlook still uncertain that prioritization will become a key topic as product managers everywhere try to maximize the benefit to clients and ensure…Continue
Added by Shaun McGee on January 4, 2012 at 11:48 — No Comments
Intelligent People in their state-of-the-industry Q1 report highlight the following hot sectors for Product Management:
As some of you may know, I have been particularly unimpressed by the level of understanding in the UK about Product Management from those that don't practice it. And Cambridge, with all its potential, really needs to understand the union of technology and business / market requirements. This is the primary reason why I joined and continue to contribute to this network.
After a particularly frustrating call with a recruiter last week, I set aside some time…
Added by Colin Millerchip on September 3, 2010 at 8:17 — No Comments