Time: March 29, 2012 from 8pm to 10pm
Location: The Boathouse Pub (upstairs meeting room)
Street: 14 Chesterton Road
City/Town: Cambridge, CB4 3AX
Website or Map: http://gkpubs.co.uk/pubs-in-c…
Event Type: presentation, discussion
Organized By: Colin Millerchip
Latest Activity: Apr 13, 2012
Traditional market research approaches focus on understanding the market and identifying the product features before the actual development starts. Agile and lean approaches advocate the opposite: creating a prototype or minimal viable product to learn from user feedback and to validate if a market exists for the product envisioned. This talk investigates the concept of a minimal viable product and discusses the pro's and con's of employing an experimental, iterative, and collaborative process that views market research as an integral part of building prototypes and working software.
Roman Pichler works as a product management consultant and helps companies create innovative products using lean and agile techniques. His clients range from Salesforce.com to the Bank of England. Find out more at http://www.romanpichler.com.
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