A space for technology product management

March monthly meeting - Market research after the fact: Using the minimal viable product to validate the product vision

Event Details

Time: March 29, 2012 from 8pm to 10pm
Location: The Boathouse Pub (upstairs meeting room)
Street: 14 Chesterton Road
City/Town: Cambridge, CB4 3AX
Website or Map: http://gkpubs.co.uk/pubs-in-c…
Phone: 07711675433
Event Type: presentation, discussion
Organized By: Colin Millerchip
Latest Activity: Apr 13, 2012

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Event Description

Traditional market research approaches focus on understanding the market and identifying the product features before the actual development starts. Agile and lean approaches advocate the opposite: creating a prototype or minimal viable product to learn from user feedback and to validate if a market exists for the product envisioned. This talk investigates the concept of a minimal viable product and discusses the pro's and con's of employing an experimental, iterative, and collaborative process that views market research as an integral part of building prototypes and working software.

Roman Pichler works as a product management consultant and helps companies create innovative products using lean and agile techniques. His clients range from Salesforce.com to the Bank of England. Find out more at http://www.romanpichler.com.

Here are Roman’s slides:

Market Research after the Fact

View more presentations from Roman Pichler

Comment Wall

Comment by Andrea Angella on March 5, 2012 at 7:35: Interesting meeting. Unfortunately I will not attend because I will be at DevWeek 2012 in London.

Comment by Jonathan Allin on March 10, 2012 at 21:31: I'll also be at DevWeek, but hoping to be back in time ;o)

Comment by Peter Zipp on March 28, 2012 at 21:35: Really regret not being able to attend this one!

Comment by Arthur Meadows on April 12, 2012 at 22:18: Roman has provided slides from March's event - a great summary.

Market Research after the Fact
View more PowerPoint from Roman Pichler

Comment by Colin Millerchip on April 13, 2012 at 7:33: ... which I've also embedded in-line above.

Comment by Clifford Dive on April 13, 2012 at 8:35: Great slide set, and very sensible approach for many product developments. Very much believe in getting it out there. Afraid I missed the event - clashed with my Sentec leaving event.